ERSA is a Los Angeles–based skincare studio rooted in effortless luxury, timeless beauty, and a distinctly French-inspired point of view. I developed the original branding and logo design to feel elevated yet understated — blending clean typography, soft romanticism, and a refined editorial aesthetic that reflects both modern skincare culture and classic European beauty sensibilities. The identity was designed to evoke the feeling of a quiet apothecary in Paris with the warmth and ease of the California coast.